Loyalty Programs: Branded vs. Network

Customer loyalty programs, such as punchcards or rewards points, have made an almost universal transition from physical cards to digital applications. As such, they’ve seen a huge spike in popularity, giving rise to a large number of loyalty ‘networks’ like Flok, Five Stars, and Belly. These networks aren’t inherently bad, and can, in fact, increase loyalty. But there are some serious downsides you might want to consider before hitching your loyalty star to their wagon.Read More →

Your website and blog, while major parts of your online marketing strategy, should not be the only parts of it. Of course there’s SEO and SEM, but something just as important is often overlooked by small business owners: Social Media. Of course, you hear it all the time, how social media has changed the face of internet marketing – and marketing in general. It’s true. It has. And it is a marketing channel you should be exploiting. If you don’t already have a Facebook and Twitter account for your business, you’re already losing business to your competition. But, why is social media so crucial toRead More →

Business Blogging

Business blogging is an effective marketing tool when used properly. Put simply, businesses use blogging to gain more online visibility. What’s a blog and what’s blogging? What you’re reading right now is a blog. This article is a “blog post”, a part of the overall ICBM blog, which is a collection of short-form content (posts) organized by date or category within a website. Blogging is simply the art of creating this short-form content and posting it to your blog on the web. With business blogging, your posts focus on subject matter that is specifically related to your business. For example, ICBM is a web designRead More →